The blog

Ideas on video that works.

Short, practical reads on explainer videos, ads, and music videos.
What they cost, how long they should be, and what makes people watch.

How much does an explainer video cost?

Most explainer videos cost between a few hundred and a few thousand dollars. Here is what sets the price, so you know what you are paying for.

For most homepages, 60 to 90 seconds. Here is the right length for ads, sales pages, and onboarding, with a simple rule to follow.

AI is built for volume and speed. A real shoot is built for trust. Here is when to use each, and the mix that works.

Video is not a nice to have anymore. It is how people decide whether to try your product. Here is how to make app videos that get them in.

A great song deserves visuals that match it. Here is what separates the ones people replay.

When people understand what you do, they buy. That is the whole job of an explainer, and why one good video can move real numbers.

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